Business is built on relationships and it is all about who you know and not what you know

Overview:
Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers.

We look at different marketing theories and as a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.

Suitable for:
Anyone involved in maximising business opportunities with existing and potential clients.

The Programme Topic Areas are:
• Gain knowledge of marketing principles and ideas to make the most effective use of marketing
support/materials

• Understand the importance of relationship marketing and the life time value of customers

• Understand the buying behaviour of organisations

• Review current marketing activity and discuss ways to maximise impact

• Theories of marketing

• Strategic marketing options and what is relationship marketing?

• The importance of relationship marketing

• The marketing mix

• Interpersonal v personal marketing

• Organisational buying behaviour

• Developing relationships with the five types of group decision makers and using the SOSTT + 4Ms
effectively

• Ways of measuring effectiveness of different marketing options

• Summary & action plans agreed